Mood Marks Collection
A playful collection of stickers and pins built around tiny symbols with big personality — smiley faces, lightning bolts, hearts, skulls, droplets, and loud little “YO” moments made to be peeled, pinned, worn, shared, and stuck everywhere.
Task
Create a bright, expressive icon collection that could live across stickers, enamel-style pins, packaging, and everyday objects while keeping the visual language fun, simple, and instantly recognisable.
Mood Marks started as a simple idea: turn everyday moods into small, collectible graphics. Each icon was designed to feel bold at a glance, easy to recognise, and flexible enough to work as a glossy pin, die-cut sticker, sticker sheet, or applied merch detail.
The collection leans into bright colour, chunky shapes, soft 3D styling, and a little bit of attitude — the kind of visual language that feels made for laptops, bottles, notebooks, bags, and anything else that needs more personality.
The collection was designed to work across both stickers and pins — small enough to collect, bold enough to stand out, and playful enough to feel personal.
The icons were built around simple emotional cues: happy, chaotic, sweet, sharp, strange, bold. Instead of making the collection overly polished or serious, the goal was to keep each mark playful and instantly readable while still feeling like part of the same family.
Mood Marks was designed to move easily from flat graphics into real-world use. Applied to laptops, bottles, notebooks, or packaging, the icons add a quick hit of colour and character without needing a full brand system around them.
A set of bold, playful symbols designed to feel expressive, simple, and instantly recognisable.
Glossy badge-style mockups that turn the icons into tactile, collectible merch pieces.
Die-cut stickers and sticker-sheet layouts built for playful use across everyday objects.
Bright, colourful scenes that show how the collection could live as packaging, accessories, and applied merch.
Small enough to wear. Loud enough to start a conversation. The pins were styled to feel collectible, colourful, and slightly ridiculous in the best way.
From merch concepts and icon systems to packaging, campaigns, and playful brand pieces — we can help turn the tiny idea in your head into something people actually want to keep.